Wednesday, May 12, 2010

Harley-Davidson Plans to Get Motorcycle Dreamers in Gear This Summer

 - H-D Launches a New Campaign With Super Model and Harley Enthusiast Marisa Miller in the Maxim Hot 100 Issue -
MILWAUKEE, May 12 /PRNewswire/ -- Someday I'll lose weight.  Someday I'll visit New Zealand.  Someday I'll hit Route 66 on a motorcycle.  Well, someday, is here.
This week Harley-Davidson kick-started their new Start Something campaign, which is designed to encourage men to stop dreaming and start riding this summer.  The campaign, which features super model and motorcycle enthusiast Marisa Miller, kicks into gear this week around the Maxim Hot 100 issue, including an in-book ad, as well as exposure at the Maxim Hot 100 party in Los Angeles, on the Maxim Web site, social communities and their television program.  
To help get men in gear, Harley-Davidson is also providing a few perks.  Men can register for the chance to win one of hundreds of free Rider's Edge New Rider Training Courses, as well as an exclusive package featuring the chance for one lucky winner and four friends to:

  • Participate in the Rider's Edge New Rider Training Course together;
  • Select the Harley-Davidson motorcycles of their choice;
  • Go on the road trip of a lifetime; and
  • Meet super model Marisa Miller
  • MORE... 
Ok,why not...

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